http://www.boomerwatch.ca/2009/02/model-boomers/ A Canadian perspective on marketing to boomers Mon, 27 Feb 2017 02:04:02 +0000 hourly 1 https://wordpress.org/?v=4.6.13 http://www.boomerwatch.ca/2009/02/model-boomers/#comment-3230 Wed, 23 Nov 2011 09:24:59 +0000 http://www.boomerwatch.ca/?p=210#comment-3230 Hello there, You have done a great job. I’ll certainly digg it and personally suggest to my friends. I am sure they’ll be benefited from this website..

]]> http://www.boomerwatch.ca/2009/02/model-boomers/#comment-267 Thu, 22 Apr 2010 00:04:59 +0000 http://www.boomerwatch.ca/?p=210#comment-267 Twiggy is 60, not 50. I thought she’d be about 63 or 64, but she was a teenager when she became a famous model.

]]> http://www.boomerwatch.ca/2009/02/model-boomers/#comment-266 Wed, 18 Feb 2009 22:27:09 +0000 http://www.boomerwatch.ca/?p=210#comment-266 I thought Lauren Hutton looked fabulous on the cover of the J.Crew catalog, too.

]]> http://www.boomerwatch.ca/2009/02/model-boomers/#comment-265 Tue, 17 Feb 2009 20:01:30 +0000 http://www.boomerwatch.ca/?p=210#comment-265 Slowly but surely–as the saying goes.
When I first wrote “Forever Cool” for boomer women and men ( first self-published, then re-published by Random House in 2007)..I had been told the boomer market is not profitable and uninterested in style.
What a difference 4 years have made!
My new book “Steal This Style” engages the boomer woman with younger generations (Random House, April 14,2009)..
I consider 40 year olds relatively young. Sixty-five year old Lauren Hutton looks great in the newest J Crew catalog, and to call her “senior citizen” just seems awkward.
We need a new vocabulary–and we need to shed the imagery of aging that is no longer relevant.
Sherrie (www.sherriemathieson.com)

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