About Lina Ko
Lina Ko is one of North America’s preeminent marketing communications professionals, specializing in brand positioning and marketing. She has over 30 years of international consulting experience and has counselled clients in Asia, U.S.A. and Canada. Lina is the author of www.boomerwatch.ca, a blog providing Canadian and North American insights on marketing to baby boomers. She was also a former guest blogger with the Canadian Marketing Association. Her views on boomer marketing have been reported in Canada’s leading media outlets including the CBC, BusinessNews Network (BNN), The Globe and Mail, National Post, the Montreal Gazette, Investment Executive and Profit magazine, among others. Most recently, Lina was a Partner for 18 years at NATIONAL Public Relations, Canada’s largest public relations firm. Prior to that, she was a Vice President at Burson-Marsteller, a leading global public relations and communications firm.
Her experience in brand building and positioning spans three international markets: Hong Kong, U.S.A. and Canada. From luxury brands such as Montblanc, Shangri-La, Mercedes-Benz, Hermès and Chanel; to food and beverage brands including Coca-Cola, Kraft, Unilever, Twin Fin wines, Piper-Hiedsieck champagne, Hennessy and Rémy Martin cognacs; to travel and leisure brands such as American Express, Cathay Pacific Airways, The Peninsula Group; to retailers such as Gap Inc., Amazon, American Eagle Outfitters, Walmart, Holt Renfrew and GE Appliances, Lina has helped build brand power for a wide array of international clients and made a difference to their business.
Lina was a Past President of the American Marketing Association (Toronto Chapter) and a judge for the Canadian Marketing Association Awards. She won a Gold Quill Award given by the International Association of Business Communicators (IABC). Lina recently spoke on “Debunking the Myths about Baby Boomers and How to Effectively Engage Them” at the Digital Divas Conference in Toronto. She is also fluent in Chinese (Mandarin, Cantonese and Shanghainese) and was a keynote speaker on “Globalization of China Brands” at the Annual Famous Brands of China Conference in China.
About www.boomerwatch.ca
Very few companies have fully realized the immense opportunity that Baby Boomers present for their businesses. As marketers, we must consider the needs of this demographic now, more than ever, as the aging population increasingly grows in importance. My views on boomer marketing have been reported in Canada’s leading media outlets. Since 2007, my blog has been serving as a forum where users can access all kinds of relevant information on the baby-boomer audience. I encourage people of all ages to join the conversation on how we can better connect with the Boomer generation in the Canadian marketplace.
